Women Are Beginning to Love Jeans Again

mom jeans\Mom jeans can be polarizing. Some of us think they’re flattering and comfortable. Others  think they look ridiculous. Some think they’re comfy, others feel the high rise is binding and painful.

I happen to be in the former category, and according to a recent study, the pro-mom-jeans camp might be winning. According to a recent study, American women are buying more jeans thanks in part to the availability of roomier styles like mom and boyfriend jeans.

According to market research firm NPD Group, shoppers bought 364 million pairs of women’s jeans last year, 5 percent more than 2017.

“Consumers are finally starting to show interest in jeans again,” Marshal Cohen, an adviser for NPD, told the Washington Post. “The fact that we’re seeing more relaxed fits, more comfortable styles, is what’s getting people to say, ‘Okay, I have a reason to buy jeans again.’”

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