Target Dives Into Denim With Universal Thread

Target announced last week that it will launch an in-house denim line called Universal Thread. The bulk of the items will be jeans and denim, but also include pieces including tops and accessories.

I spy a very cute denim jumpsuit, and it look like the sizing will be very inckusive. A

Read the announcement here, and read AdWeek’s take on why Target would want to enter a market as difficult as denim!

Universal Thread will launch in early February at stores and online.

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