Chloe Lonsdale, founder of M.i.h, says finding the perfect jeans is no longer about finding the pair that will make your butt look great or make your legs look longest. It’s about the story you tell when you put them on. She told the Hollywood reporter:
It’s so exciting to see the current move from super skinny jeans to non-stretch vintage-fit denim in authentic blue washes. Vintage-feeling denim has always been at the heart of what we do, so we are experts in the area and at the forefront of the movement. It’s not about the most flattering, leg-lengthening skinny jeans anymore, but about the attitude that a jean gives you.
Lonsdale knows from jeans: her dad, Tony, founded Jean Machine in London—a denim retail store that’s still going strong—and her mom, Chekkie, was a model.
I love thinking about jeans (and any other garment for that matter) with this in mind. What freedom to forget about my butt and just think about feeling badass when I walk into a room. M.i.h is fast becoming one of my favorite denim lines.
[Photo via Telegraph]