Denim is no longer relegated to weekends and casual occasions only. These days, jeans can be appropriate pretty much anytime, and here at Eat, Sleep, Denim, we wear them ALL the time. We’re obsessed with the latest trends, newest brands, heritage brands doing cool things, and the street style stars who wear denim like it’s their job—because it is for real our job.

ESD’s editor, Kristen Philipkoski, started blogging about personal style in 2010 with Stylenik. She has written for Wired, 7×7 magazine, Forbes, Racked, Refinery 29 and more. Follow along at ESD as she discovers new denim brands, chats with denim enthusiasts, and tracks the trends from bell bottom to skinny, shredded to raw, hight-waists to hip huggers.

Email her at eatsleepdenim at gmail dot com.