New York Stock Exchange Traders Donned Denim for the First Time for Levi’s IPO

Levi's IPO

Levi’s went public (for the second time) on the New York Stock Exchange on March 21—the company was previously listed on NYSE from 1971 to 1985.

Typically, denim is strictly verboten on the trading floor. But to mark the occasion, the world’s largest stock exchange relaxed its trading floor dress code to allow Levi’s jeans and jackets.

Nearly everyone in the building wore some type of denim that day. Alas it was a one-day-only dress code allowance, everyone wanted to take advantage of the opportunity to go casual. Levi’s gifted floor traders at GTS, which handled the opening of the stock, personalized jackets for the big day.


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Today we’re breaking rules for @levistraussco

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The Haas family, which traces its lineage to company founder Levi Strauss, owns almost 59 percent of the San Francisco-based company. The initial stock price was to be $17 per share, which would have made the firm worth $5 billion. But the price closed at $22.40, nearly 32% higher, which mean Levi’s market value is 8.64 billion.


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Tomorrow we’ll be in our 501s

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Top photo via NYSE on Instagram. 


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