Madewell Wants You to Wear Denim Every Day (Twist Our Arms)




Madewell is obviously a company after our own hearts. They are a go-to for excellent denim: I recently tested out and loved the Cali demi boot and loved them. And now, the brand is declaring every day a denim day with a 24-day campaign featuring artist collaborations, limited edition pieces, and re-issues of Madewell favorites.


The campaign launched on Tuesday with a Vans high-top sneaker in denim for $70. Yes, please!


Another highlight coming up on day 24 (Aug. 18; best for last?) is a denim jumpsuit designed with Goop. It’s not supposed to be stoppable until 8/18, but try that link—we found that it worked.

Also look for a denim chair made with ABC Carpet and Home (they only made five so get in there) coming p on day 10 (Aug. 4) and this amazing embroidered jacket with ft. lonesome, which is already on backorder.


Check out the full calendar here. Everything is sure to sell out so stay on your toes!


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