Madewell Wants You to Wear Denim Every Day (Twist Our Arms)

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Madewell is obviously a company after our own hearts. They are a go-to for excellent denim: I recently tested out and loved the Cali demi boot and loved them. And now, the brand is declaring every day a denim day with a 24-day campaign featuring artist collaborations, limited edition pieces, and re-issues of Madewell favorites.

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The campaign launched on Tuesday with a Vans high-top sneaker in denim for $70. Yes, please!

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Another highlight coming up on day 24 (Aug. 18; best for last?) is a denim jumpsuit designed with Goop. It’s not supposed to be stoppable until 8/18, but try that link—we found that it worked.

Also look for a denim chair made with ABC Carpet and Home (they only made five so get in there) coming p on day 10 (Aug. 4) and this amazing embroidered jacket with ft. lonesome, which is already on backorder.

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Check out the full calendar here. Everything is sure to sell out so stay on your toes!

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