M.i.h Is Shooting for Maximum Sustainability by 2020

M.i.h has introduced a new capsule collection called Paradise, which they say is the most sustainable and lowest impact denim they can make today. And the brand hopes to take this approach the norm for all their jeans by 2020.

“The Paradise capsule is a statement of our future intent to lead the way in denim sustainability and to advocate for change within the denim industry,” according to the M.i.h website.

The brand also has a new recycling initiative. Send M.i.h your denim and get 25% off the next pair of jeans you buy. Your old denim and jeans will be recycled into new yarns for new denim. Click here to get started!

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