Levi’s Donated 250 Pairs of Jeans to SIA and Everytown for Gun Safety Video

Levi’s donated 250 pieces of denim to the makers of a new video created by Everytown for Gun Safety and set to the tune of SIA’s “I’m Still Here” to address the issue of guns in schools.

You’ll see the jeans on 120 dancers from The National Dance Institute, a public dance program in New York City, who dance throughout a school wearing denim cutoffs, stretch skinnies, denim vest, jackets and more.

Everlane, State Bags, Banana Republic, Gap, Cynthia Rowley and Rachel Antonoff, also donated clothing and accessories to the making of the video.

The clip begins at a voting rally at a school, where a small boy is excited to receive a balloon. When it pops, students in class and through the school freeze, fearing a gunshot.

The 120 kids recover from the shock and begin dancing throughout the school to SIA’s lyrics:

“Lost youth, where did we go wrong?
I’m winning for me, though
I’m lighting the long way home

Oh, the past it wanted me dead
Oh, the past tormented me
But the battle was lost
‘Cause I’m still here”

Watch the moving video below.


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