It’s reportedly the biggest denim launch in history. Good American, the body-positive line of jeans that comes in sizes 00-24 and eschews so-called “plus” sizing, has been an incredible success for founder Khloe Kardashian and her partner Emma Grede. Despite commenters’ complaints about price on Kardashian’s Instagram account, women are buying the jeans, which cost around $200 each.
And Fashionista reports that the brand will capitalize on its momentum by releasing new products every other week starting in 2017, branching out from jeans to include denim skirts, shorts and jackets.
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