Is Nike Venturing Into Denim?

Nike denim patentNike has a new patent, and it covers an unexpected material: denim, according to the Portland Business Journal.

Nike currently¬†sells one men’s denim design with performance elements including reflective parts and side vents, but it sounds like the patent will take their denim offerings to another level. PBJ says:

The patent describes the denim as useful for extreme athletes, such as BMX riders and skateboarders who ‘require specialized gear that must be comfortable and protective,’ but prefer ‘clothing and other gear that are fashionable and attractive.’

Should be interesting to see if the patent actually leads to a product!

Photo: Nike via PTO via PBJ

 

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