Learn (in 4 Minutes) How Jeans and Music Launched Gap’s $1 Billion Retail Business

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The Gap launched in 1969 to sell just two things: jeans and records. Founders Don Fisher and his wife Doris even considered calling it Pants and Discs (in which case things might have turned out differently). Instead they called it the Gap, representing the gap between the Silent Generation and Baby Boomers. 45 years and countless celebrity TV ads later, the billion-dollar retail business has become an iconic American brand and acquired a few others. Learn the whole story in four minutes in the video below.


The Denim Empire: See The History Of Gap In 4… by FastCompany

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