Levi’s increased its revenue by 14 percent to $5.6 billion in 2018, partly thanks to sales of women’s skinny jeans and high-rise cuts.
The company is constantly introducing new styles and collections for both men and women, keeping its offerings fresh. It recently re-introduced its men’s “Engineered” line with its twisted seams to mark the 90s cult favorite’s 20th anniversary. Levi’s also has introduced rib cage jeans ($98), which the brand describes as its highest rise yet.
Overall, 80 percent of denim customers are still shopping in stores, but online purchases increased by 32 percent in 2018. And online shopping tend to spend more and to shop more frequently than brick and mortar shoppers, according to market research firm NPD.