Fidelity Denim’s New Women’s Designer On the Rise of Wide-Legs, the Fall of Skinnies, and Her Love of Anti-Fit

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Fidelity Denim has a new lead women’s designer, denim maven Rokhsan Enanoria. Her 20-year career the denim industry has included creative director at Larry Hansel’s Grass Jeans and for the past six years she was the creative director at Level 99.

We got a sneak peek at Fidelity’s fall/holiday 2015 women’s collection, the first to see her influence. The appointment is perfect timing for the brand—the ’70s and anti-fit (a.k.a. dropped crotch, relaxed or boyfriend) jeans, both of which are trending hard, hold a special place in Enanoria’s heart. Look for the fall/holiday collection in stores and online in August, and read on to hear Enanoria’s thoughts on trends, how she stays inspired, and the death (or not) of skinnies.

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1. Which pieces did you design for the fall 2015 collection? And how would you describe the collection?
“I joined the company a bit late in the game for fall, so I had only a few insertions in the collection. The collection was very eclectic, with a lot of amazing fabrications and finishes. One of my favorite pieces was the Slash body. It’s a slouchy-straight. It is an updated, forward version of a boyfriend body with an 11-inch rise. So depending on your body type, it can be worn in a variety of ways.”

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2. What trends were most important for this season?
“Anti-fits were a big part of our collection, and of course wide legs.”


3. It seems like we’re seeing every denim trend imaginable all at once: high + low rise, skinnies + wide legs, drop crotch + fitted. What’s going on? Are trends going away?
“I don’t think so. We have the ability to reference a lot more now than we did in the past. Hence the wide range of information available to consumers now online (Pinterest, Instagram, blogs, etc.) That being said, I think women are becoming very savvy now. There was a time that things were very simple, we had 2-3 major denim brands and the girls had 1-3 pairs of jeans they loved and wore for years. Now, there are way more options and information to go along with those options.”

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4. The dropped crotch trend in particular is interesting to me because we’ve been seeing it creep in for quite a while—is the general public now starting to get comfortable with it?
“I think it depends on the region. Europe has been comfortable with this for a while. So it’s nice to see anti-fits and drop crotches now being accepted more in the US.”

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5. Many people are saying skinny jeans are dead. Do you agree? Are wide legs taking over, and for how long do you think we’ll see them?
“I think it’s a bit premature to say that skinny jeans are dead. I think there is still an entire market out there wearing them. But, wide legs are huge, and they may stick around for longer than people think. I think what’s important about wide legs now is the diversity in inseams and rises. More choices are out there for different body types. Remember, there was a time 8-10 years ago, when people would say they couldn’t get caught dead wearing skinnies!!!”

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6. When it comes to designing denim, how do you stay inspired to create something new each season?
“History, movies, music, and family albums all play a really big role. I have been scrolling through my family albums for inspiration for the spring/summer 2016 collection. We lived in London in the 70’s and I traveled all over Europe and the U.S. during that period. The albums are just amazing and filled with inspiration!!”

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7. Over your 20-year career, what has been your favorite denim design? What is your favorite denim trend?
“That’s a hard one… I don’t think I have ever had a favorite over the past years specifically. I have a niche and love for anti-fits. That’s what I have always worn. I have been wearing my Stella McCartney drop crotch cotton pants for 10 years now.So I guess that would be considered one of my favorites! I do have a favorite era though, and it’s definitely the ’70’s.I love the Bohemian, I love the classy Halston and YSL … all across the board, the ’70’s is amazing.”

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