Fidelity Denim has a new lead women’s designer, denim maven Rokhsan Enanoria. Her 20-year career the denim industry has included creative director at Larry Hansel’s Grass Jeans and for the past six years she was the creative director at Level 99.
We got a sneak peek at Fidelity’s fall/holiday 2015 women’s collection, the first to see her influence. The appointment is perfect timing for the brand—the ’70s and anti-fit (a.k.a. dropped crotch, relaxed or boyfriend) jeans, both of which are trending hard, hold a special place in Enanoria’s heart. Look for the fall/holiday collection in stores and online in August, and read on to hear Enanoria’s thoughts on trends, how she stays inspired, and the death (or not) of skinnies.
1. Which pieces did you design for the fall 2015 collection? And how would you describe the collection?
“I joined the company a bit late in the game for fall, so I had only a few insertions in the collection. The collection was very eclectic, with a lot of amazing fabrications and finishes. One of my favorite pieces was the Slash body. It’s a slouchy-straight. It is an updated, forward version of a boyfriend body with an 11-inch rise. So depending on your body type, it can be worn in a variety of ways.”
2. What trends were most important for this season?
“Anti-fits were a big part of our collection, and of course wide legs.”
3. It seems like we’re seeing every denim trend imaginable all at once: high + low rise, skinnies + wide legs, drop crotch + fitted. What’s going on? Are trends going away?
“I don’t think so. We have the ability to reference a lot more now than we did in the past. Hence the wide range of information available to consumers now online (Pinterest, Instagram, blogs, etc.) That being said, I think women are becoming very savvy now. There was a time that things were very simple, we had 2-3 major denim brands and the girls had 1-3 pairs of jeans they loved and wore for years. Now, there are way more options and information to go along with those options.”
4. The dropped crotch trend in particular is interesting to me because we’ve been seeing it creep in for quite a while—is the general public now starting to get comfortable with it?
“I think it depends on the region. Europe has been comfortable with this for a while. So it’s nice to see anti-fits and drop crotches now being accepted more in the US.”
5. Many people are saying skinny jeans are dead. Do you agree? Are wide legs taking over, and for how long do you think we’ll see them?
“I think it’s a bit premature to say that skinny jeans are dead. I think there is still an entire market out there wearing them. But, wide legs are huge, and they may stick around for longer than people think. I think what’s important about wide legs now is the diversity in inseams and rises. More choices are out there for different body types. Remember, there was a time 8-10 years ago, when people would say they couldn’t get caught dead wearing skinnies!!!”
6. When it comes to designing denim, how do you stay inspired to create something new each season?
“History, movies, music, and family albums all play a really big role. I have been scrolling through my family albums for inspiration for the spring/summer 2016 collection. We lived in London in the 70’s and I traveled all over Europe and the U.S. during that period. The albums are just amazing and filled with inspiration!!”
7. Over your 20-year career, what has been your favorite denim design? What is your favorite denim trend?
“That’s a hard one… I don’t think I have ever had a favorite over the past years specifically. I have a niche and love for anti-fits. That’s what I have always worn. I have been wearing my Stella McCartney drop crotch cotton pants for 10 years now.So I guess that would be considered one of my favorites! I do have a favorite era though, and it’s definitely the ’70’s.I love the Bohemian, I love the classy Halston and YSL … all across the board, the ’70’s is amazing.”