Empirical Evidence of Skinny Jeans’ Demise

Rag & Bone skinny jeans

There’s been much chatter about whether skinny jeans are dead. Some want the trend to die STAT, while others hope the style is here to stay. Well, folks, Google has solved the argument. According to the search company’s first Fashion Trends Report, the style is in “seasonal decline,” meaning its popularity is expected to decrease in demand every year.

Boyfriend jeans, on the other hand, are on the rise, with an 89% growth in searches for the term. Ripped jeans grew 107%, denim dresses grew 198%, and biker jeans grew a whopping 552%.

So it seems the fall of skinny jeans will have no negative effects on the denim industry. Shoppers have plenty of interest in all sorts of denim styles. Skinny jeans though? It’s looks like we’ll be saying a long but steady goodbye.


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