It’s a familiar story, the same one we heard from Re/Done not so long ago: In order to grow, we need to branch out from vintage and design our own jeans.
Hillary Justin founded Bliss and Mischief in 2014, and created a sensation with her embroidered denim and other vintage pieces. But she found that finding the perfect vintage jeans that met her (and her customers’) standards wasn’t always easy. She told Vogue:
“There’s definitely still a lot of vintage out there but finding smaller sizes from the right age with a good wash . . . ”
So she set out to create some new jeans that have just as much character as vintage. Did she succeed? Check out the results at MatchesFashion and Net-a-Porter. I’m gonna go ahead and say an emphatic YES, and ditto on the tops and jackets. What do you think?
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