A Note About Good American Jeans’ Actually Diverse Campaign

I'm so proud of my squad!!! #GoodAmerican

A photo posted by Khloé (@khloekardashian) on

I have looked at ultra-thin models and celebrities in magazines, on billboards, and later on blogs my entire life and wished I didn’t have such stubbornly thick thighs. I wished my tummy could always be flat. I’ve been on this earth for more than four decades and despite plenty of therapy and mental exercises in self-acceptance, I still find myself spending way too much time and energy wishing my body were different.

@_stephanierao in Good Legs blue 001 behind the scenes at the #goodamerican shoot #goodsquad

A video posted by GOOD AMERICAN (@goodamerican) on

And then I look at this Instagram clip from Good American, and it does more for my mental health than all those years of therapy (don’t tell my therapist!). I feel thankful for my American thighs. I want to celebrate this body that I’m lucky enough to live in. These thick, strong legs let me practice yoga. My physical strength helps me shake it in dance class. And, second only to my family, yoga and dance are the two most joyful things in my life (writing is a close third).

The Good American campaign is sexy but powerful. It celebrates sizes from zero to 24. It features women from multiple ethnic backgrounds, with curly and straight hair (one has hardly any hair), and one with tattoos on her face. Lots of brands talk about producing diverse campaigns, but this one actually is.

And I never thought I’d be saying these words (and I’m probably WAY too influenced by media) but: Thank you, Khloe Kardashian!


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