I had the opportunity recently to check out Reformation’s new tech-enabled store in San Francisco’s Mission District at 914 Valencia Street. The dressing room situation is pretty interesting and definitely worth a look if you’re in the area. It has a magic wardrobe that lets you request items from a touchscreen in the dressing room, and an attendant brings the garments to you through a hidden door, eliminating the need to get dressed and undressed again when you need a new size or color. I wrote all about it here, check it out! I was excited to try on Reformation’s brand new denim. When I chatted with the brand’s founder, Yael Aflalo, she mentioned this was her first foray into denim and she hoped it would be received well. Personally, I loved it. The high waisted design hugged my curves with no gap at the waist, which almost never happens. Check out all the styles…

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