Wrangler has come out with a super-cute high-waisted flared denim, and the brand hit the jackpot by selling (or, more likely, gifting) a pair to Selena Gomez who wore them at a Chicago meet and greet. Selena could probably wear any old Wranglers and millions of young women would be dying to get their hands on them. But the Marfa high-rise cropped flares look particularly amazing on the actress and singer, and they also happen to be very on trend.
I wrote last year about Wrangler’s efforts to get beyond nostalgia in the wake of skinny jeans’ apparent demise (which turned out to be false), but I wasn’t sure that the brand intended to appeal to the trendy crowd. Checking the Wrangler website, I saw no evidence of Selena’s trendy jeans.
As it turns out, Wrangler has teamed up with Urban Outfitters to officially get the cowboy brand on millennials’ radar. The Marfa high-rise cropped flare jeans retail for $110 exclusively at UO, about three-times more expensive than Wrangler’s typical price tag.
The style is quite a departure from anything I could find for sale on the brand’s website, with these being the closest match, so I wonder if they are having a bit of a brand identity crisis. But I really love those “W” pockets, and Wranglers bring back fond memories of my childhood, so I hope this is the beginning of more great styles to come!
Justine Clenquet Reese Earrings
Shop LNA Burnout Balloon Sleeve Top
Shop adidas by Stella McCartney Ultraboost 20...
Copenhagen Vest at Shopbop
Chestir Wolcott Waistcoat at Shopbop
Rag & Bone Knit Grosvenor Waistcoat