MSGM Resort 2017: Acid Wash Returns With a Vengeance

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Acid wash denim is a hard sell for most people, but MSGM’s Massimo Georgetti is doing a pretty good job. He told Vogue: “MSGM originated from some sort of accident at the crossroads between music, art, and fashion,” and this origins are clear still. Of this particular season he said: “It’s a clash between a romantic vibe and an almost obsessive focus on sports.” My four-year-old does not approve—not enough flowers and feminine flair. But give her a few years to cultivate her eye—she’ll notice the sequins, the circle bag, and the flower motif on the dress do indeed soften the hard edges. 14-msgm-resort-17

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