Is Denim Turning the Tables on Athleisure?

by Kristen Philipkoski

yoga pantsA mere year ago, I was writing about the rise of athleisure and the trend’s encroachment on denim sales. Now, Marketwatch and other outlets are reporting the exact opposite, saying a shift in fashion is expected to steal sales away from brans like Lululemon that specialize in fashionable exercise wear.

Canaccord Genuity analysts recently downgraded Lululemon’s stock to sell from neutral, saying that after a strong eight-year run, people are finally shifting from wearing yoga pants as casual wear to wearing jeans instead.

One can only hope! I don’t say this out of some kind of prudishness about yoga pants. Emphasize your pelvic area and buttocks to your heart’s content in my book. But I do prefer the aesthetic appear of jeans 100% over exercise leggings, which I happily where while exercising and remove afterwards.

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