You guys, I have a very worrisome denim issue to talk to you about.
Did you know that your skinny jeans are actually dehydrating you?
Yes, according to a recent article in The Atlantic (and also Vogue UK), Wrangler has come out with a “pioneering skinny fit style.” The jeans, appropriately called Denim Spa, “incorporate high-performance skincare ingredients to protect your legs from the dehydrating effects of denim.”
Say what?? Vogue UK adds:
“The Denim Spa jeans come in three finishes – Aloe Vera, Olive Extract and Smooth Legs, which aims to prevent cellulite. Hydrating properties include of natural oils and butters, such as apricot kernel oil, passion fruit oil, rosehip oil, shea butter…”
Wild, right? The jeans will be available starting January 28th, for about $136. The moisturizing effects are supposed to last 15 days, with a reload spray available for purchase as well, to extend the benefits.
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{ 1 comment… read it below or add one }
I’ve heard that jeans can dehydrate you! I also heard that they can cause ingrown hairs….sucks.
the moisturising jeans though…do you just like, spray it on the inside or something? It’s so strange but quite a good idea!! I usually just put a ton of cocoa butter on my legs before putting mine on! It also makes them easier to slide on hehe 
xxx