Strom and Kato Celebrate Denim at San Francisco’s Convert Shop

[Photos by Anna-Alexia Basile] Last week, I co-hosted a denim party (obviously my favorite kind of party) at Convert shop in San Francisco’s Hayes Valley. Representatives from Strom, and Kato were on hand to suit up my fellow San Francisco bloggers with the perfect jeans for their bod. I was thrilled to see nearly as many male as female bloggers in attendance!

Attendees included Alexandra Bigley of SF Shopgirl, Ashley Zeal of Two Peas in a Prada, Brian Chan of Chanism, Charlene Harris of Allergic to Vanilla, Dario Smith of The Bellwether Project, Elisa Armitage of WTFab, Eric Deck of Smartly Dressed, Flora Tsapovsky of Bicoastalista, Gene Elazegui, Jenna Whitecar of Jenna Rose Colored Glasses, Kara Stone of Boston a la Mode, Kat Ensign of Kat Walk SF, Kelly Huibregste of A Side of  Sweet, Kim Mitchell of J’Adore Couture, Lauren Pranger of Lo Maintenance, Natalie Goel of Like Fresh Laundry, Ranier John of The Dressed Chest, Sarah Tripp of Sassy Red Lipstick, Tiffany Wang and Kat McEachern.

The piece everyone was talking about was an apparent skirt by Strom that unzipped to become full-on shorts. Kim took one home with her and I can’t wait to see how she styles it. Look for all of the bloggers to be wearing amazing denim on their blogs soon!

We snacked on goodies from Whole Foods and drank a delectable bourbon cocktail by M Squared Spirits while we shopped. Randy and Fred, Convert’s proprietors, made sure everyone found something they loved. All in all it was a fine way to spend a Wednesday evening! Thanks to everyone who came, and check out the party photos by Anna-Alexia Basile! And if you’re in the Bay Area, be sure to stop by one of Convert’s three locations:

556 Hayes Street
San Francisco, CA 94102
Phone: 415-252-7991
Hours: 11am to 7pm M-Sat; 11am to 6pm Sun

1809 4th St.
Berkeley, CA 94710
Phone: 510-649-9759
Hours: 10am to 7pm M-Sat; 10am to 6pm Sun

Convert Collection
1844 4th Street
Berkeley, CA 94710
Phone: 510.984.0142
Hours: 10am to 7pm M-Sat; 10am to 6pm Sun


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