Meet the Stretch Denim That Looks Rigid

Personally, stretch denim that looks rigid is my denim dream come true. The sausage-casing type, I’m sorry, is not comfortable, not matter how many times Khloe Kardashian tries to tell me otherwise. But my vintage no-stretch Levi’s can be uncomfortable, too, especially in times like these when I’ve gained some pounds.

The women behind B Sides (read more about them here), seem to have found the holy grail in between the two extremes.

Claire Lampert, former design director at Trademark and her partner Stacy Daily, a longtime fashion executive, became obsessed with a pair of 50-year-old men’s cowboy jeans they’d found on one of their many denim expeditions that looked rigid but weren’t. They dug through textile shows and even commissioned Italian mills to recreate it, but nothing lived up to the originals. They finally found a family-owned mill in Georgia founded in 1845 that made a thick indigo twill with stretch that was used exclusively for farm gear. “‘They were like, ‘Why do you want this? No one wants this,'” Lambert told Vogue.

Their most recent collection, which includes five jeans (each named after a Leonard Cohen muse) and one denim jacket (named after John Lennon), is made of the magical fabric. The icing on the cake is they retail from between $100-$125.

Check out all of the designs here, and read more at Vogue.




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