Denim Style: The SF Style

With mild temperatures all year round, California spirit, outlaw heritage, and Silicon Valley just around the corner, San Francisco has a distinct style. Bloggers, JT Paradox and Dyanna Pure comb the streets of the city finding stylish people to photograph for their blog The SF Style.

The other day, we sat down and had a chat not just about the denim they wear, but also, about the denim they see on the streets.

What denim trends are you seeing around town these days?

JT: Chambray shirts are huge right now. You can see it in the retail story windows, you can see people wearing them on the streets, and magazines, it’s everywhere. I know some trends don’t hit San Francisco, or not until later, but  we’ve seen it on our travels around.

Which neighborhoods have the most denim?

Dyanna: The Mission has a lot of people wearing denim, there’s a lot of bicyclists.

JT: There’s a lot of casual hipsters,that you know, they’re not going to wear more formal, dressier things. The classic utilitarian denim and jeans is universal there. You can ride your fixed gear and lounge on the grass in Dolores Park.

Denim is everywhere. It’s the ‘go to’ thing, if people aren’t dressed up for work, people are wearing jeans, nine times out of ten.

Is it hard to find people who aren’t wearing denim?

Dyanna: Well we get a lot of women wearing dresses, and men wearing suits, but you don’t see a lot of alternatives to denim. You don’t see a lot of linen pants.

JT: For men it’s either denim or a suit.

Dyanna: And girls don’t wear a lot of trousers…Last summer Denim Jackets were everywhere.

JT: We noticed that denim jackets are one of the denim things that goes through all types of styles and cultures, hipsters, to suburban, men, women, older, younger.

What’s your denim philosophy?

Dyanna: I mostly wear dresses and skirts, it’s not often I wear jeans. But if I go the jeans and tee shirt route, then I’ll dress it up with cardigans and scarves, so it’s not completely jeans and a tee shirt.

JT: In terms of jeans, I just wear them like jenas,  I break jeans down into the major elements. Dark blue jeans, one of my favorites is a dark color (a washed black).

Washed blue jeans, I didn’t bring them because they’re really worn in, they have holes. They’re basically the equivalent of stretch pants.

Grey [denim] is underutilized, it should be right up there with blue.

My personal favorite is white. Perfect for warm days, and you can use them with a color on top to make it pop.

White jeans will get dingy, and you just have to roll with. Just as long as you don’t getting stains. They’re not going to stay pristine.



  1. June 11, 2010 / 10:48 am

    Nice outfit! And so funny – I have that bag too! I got it at the Renegade Craft Fair in NY a couple years ago…

    – P (of course)

  2. June 11, 2010 / 12:39 pm

    The first dress is really cute!

  3. June 12, 2010 / 1:05 am

    Chambray is so classic. I love denim dresses, they’re like part blue jeans, part girly dress. Perfection!

  4. June 12, 2010 / 9:52 am

    I think YSLL said he wished he’d invested jeans …

  5. June 13, 2010 / 7:15 pm

    Dyanna looks so lovely in that dress, and I like how JT leads the way for white jeans. Not a lot of men do the white jeans thing and he pulls it off quite well!

  6. June 14, 2010 / 10:59 am

    very sweet short dress, she looks so great!

  7. June 15, 2010 / 4:51 am

    love that chambray dress, and so perfect with flats. i’d like it with some sort of embellished sandal.

    interesting they mention linen…i feel like we may see that come back in the next few years.

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