Celebrate Levi’s 501’s Birthday With New Jeans and Vince Staples

Happy Birthday 501’s! 501 Day is May 20—it’s the anniversary of the invention of the iconic riveted jeans 144 years ago, and in celebration, Levi’s has a bunch of activities and product launches in store.

Look for a limited edition collection of pieces including a men’s 501 Original Jean, a trucker vest, and women’s 501 shorts, which will retail for $128, $248 and $298, respectively.

If you’re lucky enough to be in the Bay Area, you can celebrate in person at the Levi’s Market Street Flagship store with some special merch and a free Vince Staples concert at 7pm at The Chapel on Valencia Street.

Shoppers get a limited-edition 501 Day Pintrill pin free with any purchase while supplies last. Between 2:30 – 6:30pm, the first 501 people can choose a blank tee and 501 design for on-the-spot heat pressing. And everyone can enter to win two tickets to the Vince Staples show at 7pm, plus a personal styling session and head-to-toe Levi’s look to wear to the concert.

But I think the most exciting part of the celebration are these three pieces—so cool!



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