Happy Birthday 501’s! 501 Day is May 20—it’s the anniversary of the invention of the iconic riveted jeans 144 years ago, and in celebration, Levi’s has a bunch of activities and product launches in store.
Look for a limited edition collection of pieces including a men’s 501 Original Jean, a trucker vest, and women’s 501 shorts, which will retail for $128, $248 and $298, respectively.
If you’re lucky enough to be in the Bay Area, you can celebrate in person at the Levi’s Market Street Flagship store with some special merch and a free Vince Staples concert at 7pm at The Chapel on Valencia Street.
Shoppers get a limited-edition 501 Day Pintrill pin free with any purchase while supplies last. Between 2:30 – 6:30pm, the first 501 people can choose a blank tee and 501 design for on-the-spot heat pressing. And everyone can enter to win two tickets to the Vince Staples show at 7pm, plus a personal styling session and head-to-toe Levi’s look to wear to the concert.
But I think the most exciting part of the celebration are these three pieces—so cool!