First Denim Crush of SS13: Juicy Couture’s Playful Prints

Ah, Juicy Couture. Long forgotten are the days of the velour tracksuit. At least for me. Though Pamela Skaist-Levy and Gela Nash-Taylor (who founded the company back in 1997) have long departed, their original California fem-prep aesthetic remains. While much of their product is far to sweet and heavily branded for my taste, much of their sportswear is, well, wearable.

In Juicy’s Spring/Summer collection, denim played a big roll. From matching jacket and pant (or short) sets in prints and stripes to a playful slouchy romper – it’s all about lightness and fun. I could also see myself working a pair of these cropped, sherbet-colored skinnies into my spring closet quite easily.

What’s your favorite look from this collection?

[Image credits:]


1 Comment

  1. Marguerite
    September 13, 2012 / 4:32 pm

    I was shocked at how many things I adore in this collection. So many dresses, those stripes, the skirts. Looking forward to seeing these things in store. (but yes, there’s a good amount I’ll pass on, too)

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