Wrangler White Oak Pop Up Opens Friday in Greensboro

Cone Mills announced last month that it would close its Greensboro, North Carolina plant with the end of 2017. Its coveted White Oak denim would be manufactured no more, and 200+ employees would be out of work.

In a bittersweet bit of news, Wrangler will wrap up its 70th year anniversary celebration with a pop-up shop opening Friday in downtown Greensboro, where the denim company originally launched—it’s now owned by conglomerate VF Corp and employs about 800 people in Greensboro. The pop-up will carry jeans made from one of the last runs of fabric milled at White Oak, and customers can watch as their purchases are customized on site.

The pop up will be held at the former Miller Furniture Company store.

Read more about the pop-up here.

Photos via WFDD by Wrangler photographer Kevin Spencer.

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