Manual distressing jeans with sandpaper and washing them with stones is quickly being replaced by lasers. Companies including Levi’s and G-Star Raw have committed to replacing their environmentally unfriendly techniques with faster and cleaner laser tech.
Not only is the laser process cleaner, but it’s really freaking cool to watch. Check out the Instagram video below from StreetArtGlobe for a peek at the technology in action. Make sure you watch until the end when it gets crazy!