Waitlist for Reformation’s New Jeans Reaches 3,000+

Reformation’s eco-friendly high-rise cropped jeans have a waiting list of more than 3,000 customers.

Reformation slowly introduced denim starting nearly a year ago with a limited number of designs, and then launched an entire denim line in October of last year. The flattering fit, on-trend styles and environmentally friendly denim have been a major hit with customers.

In particular, the new high rise cropped flare jeans made of non-stretch denim from surplus fabric have become a runaway favorite. I tried on another non-stretch style of their jeans and I can see why—they hug your body just right and are extremely flattering. Plus, the price tag is just $128.

Will you join the the wait list?


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