Tommy Jeans XPLORE now come embedded with chips so wearers can earn rewards points when visiting certain locations. Points can be used for fashion show entry, concert tickets and more.
“Never before has a brand been able to understand how the consumer truly uses the product after it leaves the store. Tommy Hilfiger’s innovative history has shown that they understand what consumer engagement truly is and we knew they would be the perfect partner to launch Awear Solutions to the market,” a representative from the tech company that makes the chips said in a statement.
Do customers want to be followed around in such a manner though? I, for one, do not. I’ll take my jeans sans chips, thanks! What are your thoughts?