Beloved soccer star Cristiano Ronaldo already owns a successful lifestyle brand called CR7. Yesterday, he announced he was adding men’s denim, which interestingly will include blankets and underwear (!) in addition to jeans. The new pieces will cost between $69 to $179 and will be available in June.
We can pretty much predict what the jeans will look like, if his own personal style is any indication. His street style looks are typically super skinny, very designery, and slung very low. And he will certainly sell millions of them.