Levi’s Acquires Oldest Women’s Jeans

In 2015, one lucky shopper discovered the jeans now known as “Viola” at an estate sale. When she had them appraised by Levi’s, she discovered they were the oldest women’s jeans in existence. The LA Times reports:

Bought and worn in the early Thirties by Viola Longacre, who was then studying to be a teacher at a Fresno, Calif. college and passed away in 2014 aged 100, the jeans are among Levi’s first denim offerings for women in an era when a woman in pants of any kind was atypical.

Levi’s recently acquired them for an undisclosed sum—but I’m willing to bet that was an extremely lucrative estate sale experience!



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