Khloe vs. Kylie: Denim Wars?

Obsessed with my new @fashionnova jeans 🍑Get them at FashionNova.com 😍 #ad

A photo posted by Kylie (@kyliejenner) on


The tabloids are making a to-do about, yes, Kylie’s potential digital butt enhancement in the above ad. They’re suggesting Kylie has some gall to shill for another denim brand when her sister Khloe just launched her own in October 2016.

The photo is a promotion for Fashion Nova jeans, which, similar to Khloe’s Good American brand, cater to the well-endowed backside and cinch significantly at the waist. But the price point is much lower (around $40 vs. around $200), and the Fashion Nova aesthetic is, let’s say, a bit racier than Good American.

At first I thought the tabloids were being silly and simply looking for a way to put Kardashian in their headlines. But, actually, I think if my sister did an add for a lower-rent version of my own brand, I might be a little annoyed, in fact! What do you think? Should Khloe be bothered? I’m not even going to ask what you think about the digital manipulation because, duh.

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