Guess jeans has a deep history of hiring bombshell spokesmodels. The latest, Jennifer Lopez, fits in perfectly with Claudia Schiffer, Anna Nicole Smith, Adriana Lima and Drew Barrymore. She’s sort of the bridge between the former three models and the latter actress.
At 48, she is also the oldest model to be the face of Guess.
Lopez said in a statement:
When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager. When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ Spring 2018 campaign.
The campaign was Art directed by Guess co-founder Paul Marciano and shot by Tatiana Gerusova.