The copper rivet in jeans is iconic. It’s had such a . Levi Strauss originally designed jeans with them in 1873 them to hold up to coal miners’ daily wear and tear. Over time the rivet has become unnecessary functionally, but has remained an emblem of quality and authenticity.
Unfortunately, rivets make jeans much more difficult to recycle and/or compost, which is why G-Star raw removed them to create its self-proclaimed most-sustainable jeans ever.
So as part of its “Jeans Redesign Guidelines,” the Ellen MacArthur Foundation, is hoping to get companies to agree to eliminate rivets, plus stop using sandblasting, stone finishing and potassium permanganate to fade denim. Read more at CNN, and at the EMF website.
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