On paper, you’d think DSTLD jeans should cost upwards of $200 or more. They’re made using sustainable materials and natural dyes, and the company uses other eco-friendly practices whenever possible. They also pay attention to their factories’ labor practices. Most importantly, the jeans look amazing
In reality, every pair except one (which is $105) costs less than $100. How do they do it? Direct-to-consumer sales, of course, much like Everlane and Allbirds.
If you really like what they’re doing, perhaps you’d like to invest in the business? DSTLD is the first fashion brand to offer anyone the opportunity to buy a stake in the company via an Online Public Offering.
Read more at Business Insider.