DSTLD: Premium, Eco-Friendly Jeans for Less Than $100

On paper, you’d think DSTLD jeans should cost upwards of $200 or more. They’re made using┬ásustainable materials and natural dyes, and the company uses other eco-friendly practices whenever possible. They also pay attention to their factories’ labor practices. Most importantly, the jeans look amazing

In reality, every pair except one (which is $105) costs less than $100. How do they do it? Direct-to-consumer sales, of course, much like Everlane and Allbirds.

If you really like what they’re doing, perhaps you’d like to invest in the business? DSTLD is┬áthe first fashion brand to offer anyone the opportunity to buy a stake in the company via an Online Public Offering.

Read more at Business Insider.

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