pEarlier this week the news came out that Riley Bodley of Waukon, Iowa found that a pair of American Eagle size 0 jeans she bought five years ago were LARGER than the size 4 pair she bought recently. She took to Facebook to share her discovery, scolding American Eagle for messing with girls’ minds by making size 0’s smaller than they used to be.
Her Facebook post has 25k likes and 4.2k comments, and has been shared nearly 40k times. Unsurprisingly, she has the company’s attention. I reached out to them for a response, and Chad Kessler, American Eagle’s global brand president said the following:
American Eagle Outfitters appreciates feedback from our customers. Our goal is to maintain consistency in product sizing, and we have reached out to Riley to discuss her experience. We are also deeply committed to body positivity and welcome the dialogue on this critical issue.
Fingers crossed that Bodley will fill us in on their communications. As I mentioned previously, I can’t figure out why a company would want to mess with women’s minds in this manner, because it’s the opposite of feel-good sizing, AKA vanity sizing. Making women believe they need a larger size than they did previously is not a pathway to their hearts. Stay tuned!
[Photo via Stuff Mom Never Told You on How Stuff Works]
Correction: A previous version of this post mistakenly identified American Eagle as American Apparel.