The Cool Creatives Come Out for Rag & Bone’s 15th Anniversary

rag & bone f/w 2017Rag & Bone’s founder Marcus Wainright is celebrating his brand’s 15th anniversary by celebrating a posse of creatives from disciplines from photography, modeling, music, and more. The brand has kicked off its fall and winer 2017 campaign with a Brady Bunch-esque page featuring portraits shot by Rag & Bone longtime collaborator Glen Luchford along with Frank Lebon. Back in February, they shot more than 70 people in two days, including Mikhail Baryshnikov, Thom Yorke of Radiohead, models Joan Smalls and Lotti Moss, and blogger turned creative director Irene Kim have their portraits featured.

During the same two days they also shot a video in which the portrait subjects rattle off a series of numbers and letters, which Arsun Sorrenti (Mario’s son) calls this creative and it does seem to be that but I also couldn’t tell you what it all means. I thought perhaps it was an elaborate bingo? Please enlighten me if you’re in the know? Maybe the person who decodes it wins a prize? In the meantime you can check out the campaign here and shop the collection here.


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