M.i.h Wants You to Join Its Cult

The Cult Jean Project is M.i.h’s latest attempt to create a cult following, an endeavor at which the brand has already proven to be quite adept in its 11-year history. The campaign is about a woman’s favorite pair, regardless of trends in wash or rise.

They act as a blank canvas upon which the wearer can project her own spirit. Just look at the ease in which these six accomplished creatives, based between London and LA, dance and stretch and laugh and twist – all in their favourite pair of jeans.

Read more at M.i.h’s magazine So It Goes, and shop the jeans, most of which hover around the $200 price range, here

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