images from denimology
Dressing some of the best bums around, MiH Jeans could really be from heaven. Just knowing that their motto boasts a lengthened leg, slim silhouette and beautiful denim made from the best factories in the world is enough to peak my interest. Say no more! The MiH story, in itself, is an impressive one – owner, Chloe Lonsdale, comes from a long line of denim lovers and I think that it’s apparent in the products the MiH team produces. For three generations before Chloe’s reign in the premium denim sector, her family also took pride in the world of denim which clearly became ingrained in the legacy left behind.
When there is a story behind a brand such as this, I can’t help but be fond of it. A little TLC comes through today in brands and makes all the difference in the world when selecting the perfect jean to fit your lifestyle. These are the jeans that are not only loved by you, but will also love you back.
The spring/ summer 2011 lookbook showcases styles that are perfect to incorporate into your warm weather wardrobes, take a look: