J Brand: Behind the Scenes of the Spring 2011 Lookbook Shoot

video by J Brand

After discussing our love for future denim – WGACA, Acne, Cheap Monday… I realized that maybe it would be best to refer you to something you can actually purchase now. I love flipping through a lookbook to visualize what may be right for me in a current season, but videos change things up a bit and aesthetically appeal to me more. The creative aspect and the intimate setting allows for us to get a feel for what the brand is about, what kind of movement a collection allows and a glimpse into the lifestyle a piece of their clothing would take you.

J Brand produced something different for Spring – a well rounded video of their collection, but also a behind the scenes insider look so that we can become (almost) as well acquainted with the story behind the collection as the designers, stylist, photographers and models.

I enjoy how informative and personal this particular video is. They immediately introduce you to their team and process of what goes into producing a lookbook. The direction, in this case – more high fashion and really great jeans for the Kate Moss fun loving girl. The general aesthetic gave way to feminine beauty, sophistication and total chicness. They even added in a tid-bit of their new menswear – ladies notify your stylish, but not overdone men!

So, take a look and let us know how you feel about J Brand‘s Behind the Scenes of Spring 2011 Lookbook Shoot. Did they successfully stimulate your denim cravings?


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