Denim Crush: Industry Standard

I have a new obsession and it’s called Spring. A couple of my friends who sell their beauty products on the new shopping app tipped me off a few weeks ago and I’ve been hooked ever since the recent launch. I use it to shop already cherished brands, but also discover new ones like Industry Standard New York. A pair of high rise white jeans made me click, and I had to learn more. Recently founded by Nicole Najafi, The line is designed in New York, and produced in Los Angeles. For now the selection is carefully edited, with just a handful of classic, everyday styles you’ll live in, like the Simone Midrise, a midrise skinny jean composed of a comfy, stretchy blend, and the Margo Highrise, a highrise skinny jeans washed in the perfect indigo and composed of that same fabric. I can’t wait to get a pair, I just can’t decide on a style. Oh, and another selling point, all styles are designer and manufactured in the US, and retail at $95 – $105. Excuse to buy a few? Perhaps.

Nicole has made technology a focus from the beginning. Not only is the brand on Spring, but they’re also offering studio visits to all customers who place orders through the app. And come September, they’re launching Clothes Horse on the site, a size guide platform that helps customers know what size to order based on their previous purchases at other brands. Tech and denim — my two favs! Shop Industry Standard online here. P.S. all orders arrive bundled up in the cutest packaging (see below).