Attention UK Denim Lovers: Wrangler Will Make Your Butt Look Awesome

If you’re anything like me, you are familiar with the struggle of the gap—that gap at the waist of your jeans that occurs when you buys jeans large enough to fit the rest of your parts.
Wrangler has come up with an individualized solution—that is, if you’re in the U.K. The new Body Bespoke collection collection calculates your waist size for a perfect fit. Not only that, but the brand worked with the University of California to come up with a technology that perfectly balances the stitching and pockets on your jeans for the optimal aesthetic effect.
The collection wraps up Wrangler’s 70th Anniversary year celebration, read more here, here and here.
Styles come in a wide variety of washes and cuts, and prices range from £65 to £90 for you lucky Brits!



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