What the End of American-Made Denim Means for This Jeans-Maker


Over my years of running this blog, Ulrich Simpson, founder of UBI-IND, has become a major source of denim education and a friend. So when I heard the news that the last-standing American denim textile producer White Oak Cone Mills in Greensboro, N.C., was closing, I knew I had to get Ubi’s take. Especially since nearly all of his products are made with denim from White Oak.

Luckily, he was able to give himself a bit of a cushion:

“As soon as I heard the news I called them to double down on fabric at least for the next two seasons to give us enough time to figure out a solution,” Ubi told me.

The saddest part for me is that Ubi met his wife at White Oak a dozen years ago! The mill is a chunk of American history, denim history, and personal history for many that will hopefully never be forgotten. Check out my interview with Ubi over at Forbes!

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