When Erin Wallace left her job at Crossroads Trading Company after 15 years, she planned to finally resolve a longtime to-do list item: make (or have someone make) exactly one denim kimono in a design she’d had in mind for ages but couldn’t find for purchase anywhere.
She made it just halfway through July before her kimono idea gave birth to a whole new clothing brand.
She and her partner, blogger and Camp Picnic founder Lisa Fontaine launched Hygge in March with a single garment, the denim kimono (in three colors). Recently joining the kimono are a jacket, top and dress trio, all of which are ethically manufactured in a woman-owned sewing studio in downtown Oakland, California.
Look for Hygge at West Coast Craft in San Francisco on June 10 & 11, and read my Forbes|Life Q&A with Wallace, in which she dishes on her secret super power, how the kimono idea became the foundation for a new brand, and lots more.
Enter the code EATSLEEP20 for 20% off your Hygge order until Monday, June 12!
Buy x Kate Spade Triple Kick Leopard Sneakers...
love this outfit
Get the Look
The Oscar Repp Silk Suspenders with Clips fas...
Alexander Olch Solid Herringbone Suspenders w...
Alexander Olch The Split Spot Mixed Polka Dot...