When Erin Wallace left her job at Crossroads Trading Company after 15 years, she planned to finally resolve a longtime to-do list item: make (or have someone make) exactly one denim kimono in a design she’d had in mind for ages but couldn’t find for purchase anywhere.
She made it just halfway through July before her kimono idea gave birth to a whole new clothing brand.
She and her partner, blogger and Camp Picnic founder Lisa Fontaine launched Hygge in March with a single garment, the denim kimono (in three colors). Recently joining the kimono are a jacket, top and dress trio, all of which are ethically manufactured in a woman-owned sewing studio in downtown Oakland, California.
Look for Hygge at West Coast Craft in San Francisco on June 10 & 11, and read my Forbes|Life Q&A with Wallace, in which she dishes on her secret super power, how the kimono idea became the foundation for a new brand, and lots more.
Enter the code EATSLEEP20 for 20% off your Hygge order until Monday, June 12!