Could you put a price on your all-time favorite, worn-in to perfection jeans? How about $1,500? For that amount, the bespoke experts at 3×1 will recreate your precious pair, in all their prefect-fitting glory.
A Bloomberg reporter investigated the matter, recreating his own favorite pair. The result? “Quite terrific.” It’s a fascinating process of choosing everything from thread to fabric to rivets. And once you go bespoke, it might be hard to go back.
But the jeans, very quickly, did come to feel necessary: an essential part of my wardrobe and my life. It’s hard to imagine a pair I’d like better. Which, it turns out, is the whole business plan.
Read the whole story here.
[Photo via Bloomberg]