Style: Le High Flare
Price: $106-$219 Read More >
A mere year ago, I was writing about the rise of athleisure and the trend’s encroachment on denim sales. Now, Marketwatch and other outlets are reporting the exact opposite, saying a shift in fashion is expected to steal sales away from brans like Lululemon that specialize in fashionable exercise wear.
Canaccord Genuity analysts recently downgraded Lululemon’s stock to sell from neutral, saying that after a strong eight-year run, people are finally shifting from wearing yoga pants as casual wear to wearing jeans instead.
One can only hope! I don’t say this out of some kind of prudishness about yoga pants. Emphasize your pelvic area and buttocks to your heart’s content in my book. But I do prefer the aesthetic appear of jeans 100% over exercise leggings, which I happily where while exercising and remove afterwards.
Mavi and Victoria’s Secret model Elsa Hosk have come together for a collaboration entitled Indigo Move, and the pieces look super comfortable, which is the only type of clothing I can even think about wearing at the moment.
The pieces feature two new types of fabric from Mavi: Move, a knit that moves like denim and feels like a second skin; and Bi-stretch, which offers multi-directional stretch and is the most sweats-like.
The men’s collection includes six styles of pants including both jogger and traditional jeans silhouettes, as well as four jacket styles, two hoodies and two blazers. The women’s collection offers nine pants styles, including leggings and jeans, as well as four jackets: a bomber, a traditional jean jacket style, a blazer and a longer zip-up.
Prices range from $98 to $148. Check out some of my favorites below!
M.i.h is known for being right in tune with that ’70s denim vibe that’s all the rage at the moment, and they’re taking it to another level with the Denim Girls Project, a collection of denim pieces that the brand will customize with embroidery or patches. The patches are a collaboration with the iconic 1974 publication Native Funk & Flash, which is back in print.
The denim brand is offering rope stitching on collars, waistbands and wrists, custom cuts including cuff and collar removal and tassels added to belt loops the yokes of denim jackets—you choose where you want the customization placed. The waistband and hem options are free, stitching is $20-$25 and patches are $45.
A lengthy article at Quartz discusses Levi’s decision to add stretch to it’s 501 jeans and WHAT IT ALL MEANS. They call it an existential crisis, a case of nerves stemming from the ongoing, increasing popularity of yoga pants.
I call it Levi’s ongoing quest to be everything to everyone. It’s a big enough company that they need to appeal to masses of customers—not just selvedge fanatics, not just soccer moms, not just fashion mavens. They’re targeting everyone, but they still need to feel like they’re targeting someone. There will always be another innovation with the goal of keeping or increasing its enormous customer base.
Earlier this year, they announced a rework of the 505’s (no stretch, zip fly), which was a rock-star favorite in the ’70s and ’80s. The brand unveiled a collab with Supreme to appeal to the urban skater set. It also recently announced a collab with Off-White for the fashion forward.
This is why I love Levi’s. It somehow manages to stay relevant and a brand I come back to again and again while accomplishing the impossible: being everything to everyone.
Hey denim lovers! Boy has it been foggy and damp and cold in the San Francisco area lately. So I was happy for this brief appearance of the sun for our photoshoot the other day.
These Madewell Cali demi boot cut jeans are a new style for me: they have just a hint of flare at the ankle, and are super-high waisted. Most of my high-waisted jeans are either skinny or bell-bottoms, so this is a refreshing silhouette. They are also kind of the ultimate mom jeans. Read More >
Double denim has been clear trend in recent years and months. Why not take it a step further (see what I did there?) wth triple denim? There are plenty of ways to add denim to your footwear game these days, with pretty much every shoe brand working the fabric into designs. Here are some beauties I’ve come across in recent, obsessive online shopping sessions.
This is a guest post from Katherine Ormerod, editorial director at Lyst. Her interview with Camille Carriere of Camille Over the Rainbow first appeared here on the Lyst blog, and we’re excited to share it again here at Eat Sleep Denim. We had no idea that Camille is such a denim aficionado—read and learn from her expertise!
I was born in the French Pyrenees and then moved to Paris where I grew up. As a teenager I really wasn’t into fashion at all. I was actually super dorky and very focused on my studies—I definitely didn’t hang out with the cool kids. I come from a pretty conservative, intellectual family and began my career in the very traditional law world so it was about as far away from chic as you could get.
My love affair with fashion began with denim. I spent a summer in England during my degree program and came back wearing skinny jeans. Back then when social media didn’t exist, French fashion was always a step behind London—no matter what Parisians may have you believe.
When I got home no one understood my skinnies at all. People would comment (always negatively—Paris is a pretty judgmental city) on the street. Of course,two years later skinny jeans became part of the French girl uniform. That experience made me realize the power of fashion to make you feel like an individual and how what you can wear can make you step outside the norm. It also made me realize that London was where I wanted to make my life.
Denim is my failsafe. It’s what I wear when I don’t know what to wear. It’s what I wear when I want to look hot for a night out, but also what I wear when I really want to stand out by dressing down and not playing up to the fashion scene. A girl that knows how to wear denim in an interesting way will always be in style. At the moment my favorite pair of jeans is by Vetements. They have a really provocative construction with a patchwork bum and are made from contrasting denim colors. While they might not be the sexiest style in my closet, ever since my skinny jean summer, I’ve always looked for jeans that stand aside from the crowd.
I like to play up to my French genes even though I’ve been living in London for four years and I’d never move back to Paris. But ultimately I think that I’ve got more of a Scandinavian vibe going on style-wise as I’m far more experimental with my fashion than the average Parisian.
I always think that I look better in jeans. During fashion week you have to play up your style and pay homage to the incredible designers but personally I wouldn’t dress like that all the time—I’m much more casual.
[Photos via Camille Over the Rainbow]
Despite filing for bankruptcy in April, looks like PacSun has plunked down some serious dollars to sign teens-of-the-moment Luka Sabbat and Lottie Moss as the faces of their denim campaign. No one in these photos could care any less about bankruptcy, or anything else for that matter—and it’s a safe bet that will resonate nicely with the teenage customers the company is targeting.
And so how’s the denim? Remember the ads are for PacSun denim? That short-sleeved jacket is calling my name, actually.