Black Friday (and Cyber Monday) seem to start earlier and earlier each year. This year the sales are already in full force and it’s Tuesday! I love it. Gives us more time to shop. I’ve also learned through the years that Black Friday is one of the best times to buy denim on sale. Sometimes it’s a coupon code, or a markdown, but either way it’s not uncommon to save an average of around 30% off new designer denim from everyone like Current/Elliott, J Brand, Joe’s Jeans (they’re 40% off now), it just takes a little care as denim is not easy to buy online. Nor online, on sale.
Here are a few tips to follow when buying denim during Black Friday and Cyber Monday:
1. Shop Early
As I mentioned, sales are starting early this year, so this is the best time to shop before the masses do. Basically, there is more to chose from. Example, Shopbop is currently offering up to 25% off your order w/ code BIGEVENT13 at checkout, and as we all know their denim selection is large.
2. Get on the List
Most denim brands now operate their own e-commerce sites, so make sure to sign up for their mailing lists and be notified when their sales start. Because brands aren’t selling to retailers and their margin is high, they can take serious markdowns and still turn a profit. Example, Joe’s Jeans is of erring 40% off site-wide w/ code BLACK40 at checkout.
3. Social Media
Designers and retailers use social media as a marketing tool daily, and will often announce their black friday and cyber monday sales on FB or Twitter only so make sure to follow there as well as join mailing lists.
4. Check Return Policies
We’ve mentioned this before, but always check the return policies. Many marked-down products are final sale (example: La Garconne) so you cannot return. If that’s the case then make sure you’ve worn the jeans before or tried them on at another store before you buy.
5. Don’t Forget about Cyber Monday
Although it seems like Black Friday and Cyber Monday have slowly become one single four-day holiday, many retailers reserve their major deals for Monday only so save a little cash for the end … it will be worth it.
image via Joe’s Jeans