What? Sex SELLS?
Gosh, I remember in junior high school we used to joke about masturbation. Not in a Louis CK kind of way where he’d admit to it and talk about how depressing it is, but in the kind of, “oh how embarrassing” kind of way.
Perhaps the practice which used to be riddled with shame has not come front and center where it’s used in, well, denim ads. This morning Alexander Wang released the images for his new denim collection which launched December 8th. The ads feature a naked woman with jeans around her ankles and the brand name strategically placed across her nips, and another the boldly suggests female masturbation. Wow, ok!
Wang himself… (Now we’re joking about sex, I can’t help but to chuckle a little writing his name. Yes, I’m that immature.) … Anyway, Wang is almost always spotted wearing denim, so much I wrote about his tee shirt and jeans uniform AND included him in a roundup of fashion designers who wear denim (but don’t have denim collections). I’m actually rather curious to see how he approaches denim in what he calls an “over-saturated market.” While some designers (ie. Proenza Schouler, Balmain, Marc Jacobs) tried to make that leap from runway to denim, they somehow failed to nail down what makes a denim line so special. Either the fit, or the styles or even the denim itself lacks the “thing” that makes a pair of jeans a wardrobe foundation. Being as Wang is such a connoisseur of denim, as well as his way of approaching fashion with a street style sensibility, he may be the one to actually create a denim line equally as covetable as his runway and diversion lines.
The collection which launches December 8th consists of three different styles, according to WWD the styles are:
“The Wang 001 is not a “skinny” jean per se, but a “slim” with a high rise to sit at the waist as well as 1 percent stretch for the two indigo washes and 2 percent for the black wash.”
“The Wang 002, or relaxed fit, has zero stretch and is based on a classic men’s fit, but cut for a woman’s body.”
“…the Wang 003. “We’re not calling them boyfriend jeans,” he said of the boy cut, which rides low and has a wider yet tapered leg. “I hate it when you roll them and your ankle is swimming, so I cut it so you roll it twice and it stays pegged.” “
Are you looking forward to giving these bad boys a spin?
Images via WWD.