How to Be a Jean Queen

by Kristen Philipkoski

denim queen

Anytime the thought crosses your mind that there are no new ways to wear denim, you are proven wrong in a matter of minutes—just walk down any street or flip through any magazine and you’ll find something new under the sun. If there was ever a textile that has thrived on reinvention, it’s denim.

Shopbop’s Jean Queen collection proves the point in spades, with jeans that are somewhere between a culotte and a skirt (skulotte?), perfectly-patched flares, ruffled and embroidered tops, off-shoulder dresses and even denim shoes. We’ve never been more convinced that there’s a denim garment for every occasion.


Denim Icon: Chloe Sevigny Has Perfected the Mom Jean

by Kristen Philipkoski


Photo via Harper’s Bazaar
I first saw Chloe Sevigny in the Kids, a film about bored suburban teens experimenting with anything and everything dangerous. The film was so disturbing to me. I was in my 20s at the time and wondered how everything could have changed so much already?!

It was an important, controversial film, and Kids sent Sevigny on a career trajectory that included many more important and jarring movies including Gummo, The Last Days of Disco, Boys Don’t Cry, American Psycho and the ultra-controversial Brown Bunny.

After all that, she played a fundamentalist Mormon second wife in Big Love, and has gone on to direct and star in more mainstream films including Zodiac and appeared in The Mindy Project. The woman is indie to the core and an incredibly versatile actor.

In addition to all that and a slew of movies you’ve probably never heard of, Sevigny is a fashion icon who has collaborated with the likes of Miu Miu, Louis Vuitton, Chloe, was creative director of Imitation of Christ and has long collaborated with ultimate cool-girl brand Opening Ceremony.

All that said, it’s no surprise Sevigny is a master of denim style and has been since she was a kid. She mastered mom jeans long before anyone else was wearing them, and her kick-flare games on point. Behold!


Photo via Vogue Russia


Photo via via Muse Magazine


Photo via Elle


Photo via WSJ


Photo via Juergen Teller on Tumblr


Photo via Daily Mail


Photo via Daily Mail (in 2012!)


Photo via Refinery 29 (taken way before high waists were everywhere)


Watch Olympic Lifter Sarah Robles Snatch While Wearing Jeans

by Kristen Philipkoski


Denim brand 360 Stretch has teamed up with two-time Olympian weightlifter Sarah Robles to show how well their jeans stretch and bounce back.

The Curvy Fashionista writes that Jessica Svoboda, founder of 360 stretch was outraged when hateful comments from online trolls overshadowed Sarah’s success at the Olympics in 2012.

So with Robles’ Rio performance coming up soon, Svoboda wanted to celebrate and honor the athlete with a campaign called #stronglikesarah in which she lifts way more weight than most men can (likely more than any of those trolls)—while wearing jeans. Check it out below. And best of luck to Sarah in Rio!!

Four Ways to Prevent Dark Wash Jeans From Bleeding

by Kristen Philipkoski

dark denim
Raw, dark indigo denim is the best. But the bleeding that tags along, not so great. I have ruined many a handbag by letting it come in contact with spanking new dark jeans. Regardless of price tag, it’s bound to happen. But there are ways to mitigate the problem. I’d still stop short of wearing new dark jeans on anyone’s white couch, but you might save a handbag or two.

How to Stop Your Dark Denim From Bleeding

1. Rinse with Vinegar

Do this before your first wear and regular wash: Fill your washer to the lowest level and add 1 cup of white household vinegar. Add jeans inside out and let soak for an hour. The acidity in the vinegar will help set the dye. Then wash with a bit of soap in cold water. Some suggest washing in water first, but an initial vinegar rinse works well.

If you want some extra assurance or your jeans are super duper dark, soak them in a bucket or the bathtub overnight in a mixture of one cup vinegar and water. Roll the jeans in a dark or old towel to release excess water. Lay flat to dry.

2. Rinse in cold water

Turn the jeans inside out and rinse in cold water—no detergent. You can repeat washing until the bleeding stops, but only if you don’t mind some fading. The more you wash, the more they will fade. Roll the jeans in a dark or old towel to release excess water. Lay flat to dry.

3. Soak in Salt Water

Soak your jeans overnight in a bucket with water and one cup salt. Like vinegar, it will lock in the dyes. Roll the jeans in a dark or old towel to release excess water. Lay flat to dry.

4. Wear only dark clothes with your dark denim

Kidding, sort of. But no method is 100% guaranteed to work. So caution might be your wisest choice, at least for the first few wears!

Clothes already stained? Try using acetone nail polish remover to smaller stains to help remove dye.

Madewell Wants You to Wear Denim Every Day (Twist Our Arms)

by Kristen Philipkoski




Madewell is obviously a company after our own hearts. They are a go-to for excellent denim: I recently tested out and loved the Cali demi boot and loved them. And now, the brand is declaring every day a denim day with a 24-day campaign featuring artist collaborations, limited edition pieces, and re-issues of Madewell favorites.


The campaign launched on Tuesday with a Vans high-top sneaker in denim for $70. Yes, please!


Another highlight coming up on day 24 (Aug. 18; best for last?) is a denim jumpsuit designed with Goop. It’s not supposed to be stoppable until 8/18, but try that link—we found that it worked.

Also look for a denim chair made with ABC Carpet and Home (they only made five so get in there) coming p on day 10 (Aug. 4) and this amazing embroidered jacket with ft. lonesome, which is already on backorder.


Check out the full calendar here. Everything is sure to sell out so stay on your toes!

Revice Is Taking the Insanity out of Denim Pricing and Designing Amazingly Cute Jeans

by Kristen Philipkoski


How amazing could jeans that cost less than $100 really be? Pretty amazing, as it turns out.

When I first spied Revice jeans on Instagram, I figured they’d cost somewhere around $300—after all, the seventies vibe is popular at the moment, and they jeans are designed and made in Los Angeles. But Revice’s Boogie Bell jeans are just $88. The Venus flares are even less at $78. There are plenty more where those came from, including embroidered jackets that are also, amazingly, under $100, plus t-shirts for $16.

star reviceHow do they do it? Revice founder Shai Sudry has been in the fashion industry for 30+ years and has worked Ed Hardy, True Religion, and Diesel, so he knows a thing or two about denim.

The hippie, ’70s vibe evident in Revice designs may not bring to mind any of the aforementioned brands. But when Sudry launched Revice in January, he wanted to reinvent vintage denim with a modern twist.

“We set out to recreate and remaster those vintage fits with high quality fabrics thus combining the world of premium denim with the world of vintage denim,” said Morgan Vanderwall, the company’s marketing coordinator.

The seventies was a time when experimentation with denim style was at its peak, and Revice’s goal is to deliver that “glorious butt lift” achieved when your curves are hugged in all the right places.

But how can they sell the denim at such an incredibly low price?

“We have chosen to sell our denim online exclusively through our online store,” Vanderwall said. “Because we do not actually have a retail storefront and we don’t sell wholesale to boutiques we can skip that ridiculous retail markup that comes along with all that. Instead, we can sell our product at wholesale prices direct to the consumer. We essentially skip the middle man. Plus we offer free shipping on orders over $50 and free shipping on returns and exchanges, so it’s kind of a zero risk experience.”

The brand will to release new denim and/or t-shirt designs every month. They also plan to expand their men’s line with more washes and fits.

“What’s awesome about the denim industry right now is that people are willing to push the boundaries and are looking for denim that’s more of a statement piece than a standardized plain garment,” Vanderwall said. “That gives us a lot of freedom to pioneer some unique rad styles and revamp the way people relate to denim in society.”

Handmade Denim in Detroit

by Kristen Philipkoski

Screenshot 2016-07-25 15.26.27

Detroit is having quite the renaissance lately. With Shinola leading the way, the formerly beleaguered motor city is now home to a slew of new, hip attractions.

Add Detroit Denim to the list. All the jeans are handmade selvedge men’s styles—here’s hoping they add women’s! Prices are around $250, and they will also repair your jeans for as long as you have them. Read (and watch) more here.

Denim Review: Madewell Cali Demi Boot Jeans

by Kristen Philipkoski

Brand: Madewell

Cut: Cali demi boot

Wash: Donovan

Rating: 4.5


Hey denim lovers! Boy has it been foggy and damp and cold in the San Francisco area lately. So I was happy for this brief appearance of the sun for our photoshoot the other day.

These Madewell Cali demi boot cut jeans are a new style for me: they have just a hint of flare at the ankle, and are super-high waisted. Most of my high-waisted jeans are either skinny or bell-bottoms, so this is a refreshing silhouette. They are also kind of the ultimate mom jeans. Read More >

Denim Everything, Even Shoes

by Kristen Philipkoski

chloe denim espadrilles

Chloe frayed denim espadrilles, $695

Double denim has been clear trend in recent years and months. Why not take it a step further (see what I did there?) wth triple denim? There are plenty of ways to add denim to your footwear game these days, with pretty much every shoe brand working the fabric into designs. Here are some beauties I’ve come across in recent, obsessive online shopping sessions.

ferragamo denim shoes

Salvator Ferragamo, $595

swear denim oxfords

Swear denim oxfords, $136 (40% off)

rachel comey denim florey mules

Rachel Comey denim floral mules, $449

Fryle denim sandals

Fry Brielle denim sandals, $248


Never Too Much Basic

by Kristen Philipkoski


New denim brand Never Too Much Basic—which is not basic at all—has grabbed the attention of the elite fashion world following its collaboration with Christophe Decarnin’s Faith Connexion. You may recognize the designer’s name from his previous affiliation with Balmain.

After departing the French fashion house in 2011, Decarnin went on to revive Faith Connexion, a brand comprised of edgy, casual luxury pieces that originally launched in 2000. Faith Connexion’s rebirth began with a winter 2015 collection, which quickly became a fashion set favorite.

Never Too Much Basic created a denim-heavy resort 2017 collection with Faith Connexion. NTMB sources its denim from flea markets and the like. Says Vogue:

NTMB’s m.o. is to upcycle and embellish salvaged materials, using De Vivo’s handwork—he employs techniques like appliqué, slashing, and lettering—to give the one-off pieces “an identity.” Having launched with denim sourced in local markets, the team is slowly extending its repertoire of materials.

NTMB was founded in 2015 by Matteo PaloniVeronica Massa, and creative head Davide De Vivo, and it’s so new that you can’t even buy it yet. The first pieces will be available when Faith Connexion’s resort 2017 collection hits the market later this year.



The Beauty of No-Stretch Denim (and Where to Buy It)

by Kristen Philipkoski


When I was in middle school, rollerskating was the thing to do on the weekends. I have strong associations between the skating rink, white skates loaded up with oversized pom poms, and my Levi’s. I wore the ones made for boys, and I loved what they did for my butt. It’s one of my few memories of self-confidence at that age and I relish it.

The jeans had no stretch (I don’t think any jeans did in the ’80s) and they came to a point mid-butt. Randy Brewer, proprietor at Convert an SF Bay Area mini-chain of three retail stores, explains that in today’s industry parlance this is known as “dino butt,” holding up his hand in the shape of a sideways “V.” A euphemism of sorts, but I found the profile quite appealing in my rollerskating days. And it’s an effect that’s impossible with tight, stretch denim.


While there’s no dino-butt happening here, exactly, the rigidity of the fabric and the way it frames the butt is reminiscent of those middle school jeans. That’s what drew me to this particular pair by Strom (the Noll style in Electric from the spring 2016 collection), spotted at the Hayes Valley Convert—which recently added women’s clothing to its previously all-men’s selection.

Randy is a denim (and clothing in general) aficionado who’s retail experience spans nearly 25 years. He was general manager and head buyer for a dozen years at Villains, the iconic mini chain of three Haight Street shops that was one of the first to carry high-end denim brands including Diesel and G-Star. Previous to that, Randy was the buyer at Rolo in SOMA. The man knows his denim.


So I was excited to partner with him on a post about the hard-to-find women’s denim he carries at his three SF Bay Area stores, all of which focus on sustainability and “made in America” brands. Convert on Hayes is the only place on the (extremely stylish) block that sells Frame Denim and J Brand for both men and women. Coming up in the fall, the Hayes Valley store as well as the new Convert Collection shop (1844 4th Street, Berkeley, CA) will also carry Kato, a cult Japanese brand by Hiroshi Kato.

Convert Collection opened in March as a sister store to the original Convert shop across the street (1809 4th Street) and features high-end brands including Citizens of Humanity, Premium Vintage, Barracuda, Max & Chester, JW Brine, Suzie Winkle, Apolis, Graf & Lantz, Stateside, Raleigh Denim, Velvet, Fidelity Denim and more. In the fall, Convert Collection will also carry S.M.N. denim.

It’s not often you find women’s jeans that don’t have some amount of elastane, and sometimes when you do, getting them past female hips can be a challenge. I suppose this is why designers introduced stretch materials to jeans. These Strom specimens, however, fit comfortably over my hips and hang loosely with an almost geometric fit. I love the crisp silhouette the pure denim creates.

And of course, like most jeans, they look great with casual sneakers or heels.


Check out denim brands like Strom, as well as other sustainable and made-in-America designers at any of Convert’s three Bay Area stores:

556 Hayes Street
San Francisco, CA 94102
Phone: 415-252-7991
Hours: 11am to 7pm M-Sat; 11am to 6pm Sun

1809 4th St.
Berkeley, CA 94710
Phone: 510-649-9759
Hours: 10am to 7pm M-Sat; 10am to 6pm Sun

Convert Collection
1844 4th Street
Berkeley, CA 94710
Phone: 510.984.0142
Hours: 10am to 7pm M-Sat; 10am to 6pm Sun

Camille Over the Rainbow on How to Choose and Wear Jeans, and Why She Loves Them

by Kristen Philipkoski

This is a guest post from Katherine Ormerod, editorial director at Lyst. Her interview with Camille Carriere of Camille Over the Rainbow first appeared here on the Lyst blog, and we’re excited to share it again here at Eat Sleep Denim. We had no idea that Camille is such a denim aficionado—read and learn from her expertise!

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Denim Beginnings

I was born in the French Pyrenees and then moved to Paris where I grew up. As a teenager I really wasn’t into fashion at all. I was actually super dorky and very focused on my studies—I definitely didn’t hang out with the cool kids. I come from a pretty conservative, intellectual family and began my career in the very traditional law world so it was about as far away from chic as you could get.

My love affair with fashion began with denim. I spent a summer in England during my degree program and came back wearing skinny jeans. Back then when social media didn’t exist, French fashion was always a step behind London—no matter what Parisians may have you believe.

When I got home no one understood my skinnies at all. People would comment (always negatively—Paris is a pretty judgmental city) on the street. Of course,two years later skinny jeans became part of the French girl uniform. That experience made me realize the power of fashion to make you feel like an individual and how what you can wear can make you step outside the norm. It also made me realize that London was where I wanted to make my life.


Denim As a Uniform

Denim is my failsafe. It’s what I wear when I don’t know what to wear. It’s what I wear when I want to look hot for a night out, but also what I wear when I really want to stand out by dressing down and not playing up to the fashion scene. A girl that knows how to wear denim in an interesting way will always be in style. At the moment my favorite pair of jeans is by Vetements. They have a really provocative construction with a patchwork bum and are made from contrasting denim colors. While they might not be the sexiest style in my closet, ever since my skinny jean summer, I’ve always looked for jeans that stand aside from the crowd.

I like to play up to my French genes even though I’ve been living in London for four years and I’d never move back to Paris. But ultimately I think that I’ve got more of a Scandinavian vibe going on style-wise as I’m far more experimental with my fashion than the average Parisian.

I always think that I look better in jeans. During fashion week you have to play up your style and pay homage to the incredible designers but personally I wouldn’t dress like that all the time—I’m much more casual.

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How To Find The Perfect Jeans

  • Finding the perfect fit isn’t an exact science, but there are a few key things to consider. I have a lot of denim at home, but if I’m not wearing a pair of jeans at least once a month I either sell or give them away. If jeans aren’t your best friend style-wise, they’re probably not right for you or your closet.
  • Spend time and effort looking for your jeans. You can’t expect to find the perfect pair of vintage Levi’s immediately. If I buy jeans online I always buy two sizes because you can never tell how they might fit. Sometimes I’ll decide I actually like the baggier fit and I always try jean with both sneakers and heels—they have to work with both. The message is: try, try, try.
  • Just because a pair of jeans looks good on a friend or someone you see on Instagram really doesn’t mean they will look good on you. With jeans you really have to learn your own shape and be guided by what flatters your frame.
  • I know that boyfriend jeans look good on me because I’m tall and slim-hipped, so they pretty much always work. Not that I haven’t tried on styles that look atrocious—everyone, no matter what their shape goes through that experience.
  • Skinny jeans are the easiest for me. They go with everything—but you do have to be careful. I hate styles that fit like socks and are so painfully tight you feel like your legs are sausages. Or the ones that are made from such thin material you look like you’re wearing leggings—I don’t think that is chic. You have to find a style which is made from thick material which has enough elastic to stop them from going baggy at the knees.
  • When you buy jeans online, wear them around the house for a little while to get a sense of how they will hold their shape. If after 5 minutes they’ve already gaped at the knee or bottom, send them back.

How To Wear Jeans

  • I love double denim or denim with navy. Head-to-toe blue is always incredibly chic and I have a good selection of blue bags (one in pale blue denim by Chanel is a standout) because they always look great with blue denim of all shades.
  • I also love gray skinny jeans. They have to be a deep charcoal (my favorites are by Calvin Klein) rather than anything too pale, but I always think they look cooler than plain black skinnies.
  • I don’t believe that you should only wear high-end denim. While I’ve spent a huge amount on expensive jeans over the years I would never write-off high street styles. While they might not last forever, if you find a great fit, they can look just as good as designer jeans. My go-to affordable brands are H&M and Monki—they are both great for inexpensive denim.
  • Right now I wouldn’t wear destroyed jeans or ripped styles. For me that look reads too teenage and a little outdated. I don’t like anything too straight as it really doesn’t suit my body shape—personally it’s all about boyfriend jeans and skinnies. I also don’t like anything with a yellow tone to the wash or anything too faded.
  • On the other hand I’m really into frayed hems that look mis-cut and fringes at the bottom of the jeans. I like a lot of detailing with interesting stitching— basically anything that make your jeans look more couture.
  • For me there are endless ways to wear denim. The easiest way is with a simple, casual white T-shirt, but anything from a gray turtleneck to a classic tank top is great. I also wear a lot of cotton shirts and silk blouses with my denim—it’s a no-brainer look which works for dinner with heels but also for business meetings with flats.
  • I would also wear denim with ‘proper fashion’ pieces—sculptural tops, designed knits and silk evening tops. For me it’s the versatility and untouchable cool factor that denim offers—that’s why I’ll always, always be a jeans girl.

[Photos via Camille Over the Rainbow]

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